This film was premiered at a theatre in Hollywood called El Capitan and then released a month later on the 4th of May 2012. The avengers absolutely smashed the box office records including the biggest opening weekend in North America. This film grossed over £1.5 billion worldwide! Which also made this film the third highest grossing film during its theatrical run. This movie also became marvels first ever production to generate £1 billion in ticket sales. This movie gained huge amounts of awards given by film critics and this film was also nominated for achievements in visual effects. In addition to all of this the avengers also came out on DVD and Blu-Ray disc on September 25th 2012. You can also buy The Avengers sound track it has its own album which was produced by Alan Silvestri and then released by Hollywood’s records on the 1st of May 2012. It also has its own website where you can watch the trailer learn about the super heroes and also learn about upcoming news about future marvel movies, it is very well produced and has lots of views. A sequel to the Avengers was made called Avengers Age of Ultron and this was released on the 1st of May 2015, and then two additional sequels were announced called Avengers Infinity war which is scheduled to come out on the 4th of May 2018 and then an untitled sequel as it is currently in development.to come out on the 3rd of May 2019. The audience seemed to really enjoy the movie, mostly boys because this film mainly consists of men however there is also a woman so girls were also very intrigued and interested in the film too. So this means that this film appeals to either gender or sexual orientations. This film is not very educational because it is an action movie which uses lots of quick cuts and fighting scenes and it is not suitable for anyone below the age of 12 because it has some abusive language and graphic fighting scenes and action parts. Most people preferred to watch this movie at the cinema rather than buy it on Blu-ray or DVD however since a lot of time has passed since the first movie aired millions of people have brought this film on Blu-Ray and DVD which give the producers huge amounts of sales. The buying patterns of this film is buying it on Blu-Ray as this is the most preferred method to watch films on as they are in HD and look absolutely amazing.
This movie got very positive reviews by critics and huge companies such as the Telegraph, here are a few reviews I have found which I took from the internet, 92% Rotten Tomatoes, ¾ Roger Ebert and 4/5 The Telegraph. So as you can see this film got very high praises and positive reviews which attracts audiences to want to go and watch it, there are also many internet forums online where fans of the movie gather and discuss their thoughts and feelings about the movie such as what was good about it and what could possibly be improved about it. On many of the advert campaigns for this film they always showed their high ratings and good feedback/ reviews of the movie on their posters, TV adverts and radio adverts, even on their website. The reason for doing this is to obviously try and attract as many people as they can because of their good reviews it makes people want to go and see it. In addition to all of this there was also various new reports on this film about what critics think about it and telling viewers the release date and where it can be seen. Many of the actors went on different TV shows to get recognition by the audience and try to make an impact in the show to gain even more of an audience that way, there are huge numbers of ways which this film can get recognition and ways to advertise.